Month: July 2019

Sony has just officially announced the new Sony a7R IV mirrorless camera. This fourth edition of the a7R mirrorless full-frame camera sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies. The revised sensor design uses a Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions. Additionally, benefitting both stills and video operation, the a7R IV retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is effective to minimize the appearance of camera shake by up to 5.5 stops. This new camera costs $3,498, first available for Pre-order at B&H/ Adorama/ Amazon. Continue reading “Sony a7R IV Announced, Priced $3,498, Available for Pre-Order”

Japanese website Nokishita Camera has just confirmed that Sony will officially announce the new full frame mirrorless camera Sony a7R IV today! Continue reading “Sony a7R IV to be Announced Very Soon!”