Category Archives: Sony camera

Sony A7 IV Officially Announced for $2,498, Available for Pre-Order

Sony has just officially announced the new Sony a7 IV. It uses the full-frame 33MP Exmor R back-illuminated CMOS sensor delivering outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analog to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin texture.

This new camera costs $2,498, first available for pre-order at B&H/ Adorama. Continue reading

Sony A7 IV to be Postponed From Mid September to Late October

The current Sony a7 III

The announcement of Sony a7 IV is delayed. According to the latest rumors from SAR, Sony has postponed the announcement date of  Sony a7 IV from mid-September to the end of October at the earliest. They also said that the supply of Sony a7 IV will be limited during the first few months (from launch). Continue reading

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