According to the recent interview with Sony Korea Manager Bae Ji-hoon, Sony will concentrate on full-frame cameras in the future. The entry level APS-C market is slowing down drastically.
“In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras. To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography.”
“Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically,” Bae said.
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