Canon – in 2019 

• Add IBIS to the RF lineup and update your sensors (or buy Sony’s).
• Make the RF mount an open standard.
• Reclaim your ILC video crown – no more cropped 4K!
• Dump the MFn bar…
• Make the 5D Mark V a true digital EOS 3.
• Think different – embrace computational photography.

Nikon – in 2019 

• Keep developing that Z-series lens roadmap.
• Bring 3D AF Tracking to the Z-series – in fact, bring all of your industry-leading AF area modes to the Z-series.
• Make an FTZ adapter with a built-in AF motor. Carey’s got a 105mm F2 DC he really wants to shoot with.
• Make the Z mount an open standard.

Sigma – in 2019  

• Calm down a bit with the ‘biggest, heaviest and fastest’ primes thing and create a range of compact F2 lenses.
• Try again with the 24-70mm F2.8 Art.
• Follow Tamron’s example and develop some native Sony FE lenses.
• Reverse-engineer the Canon RF and Nikon Z mounts and show them how it’s done.
• Create a range of full-frame Merrill compacts.

Ricoh (Pentax) – in 2019 

• Make a true successor to the K-1.
• Reissue the K-01 – just kidding! Give your fans a proper mirrorless camera – maybe the L-mount alliance has room for another member?
• Make a full-frame GR to compete with the Leica Q and Sony RX1R II.

Panasonic – in 2019  

• Ditch field-sequential EVFs, for good.
• Either fix DFD for video, or use PDAF instead.
• Now that you’re in the L mount alliance, how about making a full-frame 4K video camera

Olympus – in 2019  

• Start making small cameras again. Maybe an updated PEN-F?
• Update the OM-D E-M5 II.
• Simplify your cameras’ menu systems, please!
• Add PDAF to your lower-end PEN and OM-D cameras.
• Add a large sensor to the TOUGH range.

Fujifilm – in 2019  

• Make a full-frame X100  .
• Continue improving your face and eye-detection autofocus. The X-T3 was a great start.
• Make a proper X70 successor
• Refresh your F1.4 primes.
• Don’t try to palm us off with 15fps ‘4K video’ ever again.