CAPA CAMERA WEB posted the best selling products of Yodobashi Camera’s interchangeable lens digital cameras in the Second half of April 2023.  Sony a7 IV (Amazon/ B&H/ Adorama)  wins the top 1 position, followed by Nikon Z9 (Amazon/ B&H/ Adorama).

Data collection period: April 16th to 30th, 2023

• Sony has 5 models ranked at the top by manufacturer. Canon follows with three models, Nikon and Fujifilm have only one model each.
• The first place is the Sony a7  IV.  Although Sony lost 2nd and 3rd place to other companies, it shows momentum to occupy 4th to 6th place. In 6th place, the full-size Vlog mirrorless “VLOGCAM ZV-E1” body released on April 21st was ranked for the first time.
• The second place is the Nikon  Z9  body. Nikon Z6 II, which entered the top 10 for the first time in a year last time, is out of the ranking this time.
• The Third place is Fujifilm X-S10 double zoom lens kit. It came back from being out of the ranks last time and finished in the top 3.
• The 7th place is the Canon EOS R6 Mark II  body. Due to the ranking down from 4th place last time, the 3rd place “EOS R50 Double Zoom Kit” is out of the ranking. We can’t shake the impression that it lacks momentum.

Sony  a7 IV has achieved V4, and its popularity is solid. The new Sony ZV-E1 ranked the 6th for the first time, which is reasonable, but considering the popularity of Sony ZV-E10, we thought it would start out a little higher.

Nikon’s Z9 is rumored to announce the new Nikon Z8, and it’s really amazing that the ranking has risen further and is ranked in the second place. However, we are concerned that Nikon’s mid-range Z6 II is a little weak. Overall, Canon seems a bit lackluster this time around.

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