CAPA CAMERA WEB posted the best selling products of Yodobashi Camera’s interchangeable lens digital cameras in the second half of July 2023. Nikon Z8 (Amazon/ B&H/ Adorama) wins the top 1 position, followed by Sony a7 IV (Amazon/ B&H/ Adorama) .

Data collection period: July 16th to July 31st, 2023

• By manufacturer, Sony topped the list with 5 models. Nikon followed with 3 models, and Canon and Fujifilm ranked in one model each.
• The first place is Nikon Z8  body. It finally returned to the top since the first half of June.
• The Second place is the Sony a7 IV body. Although it won the previous two consecutive victories, it was robbed of the top spot by Nikon Z8. Sony A6700 which was released on July 28th came in the third, followed by Sony A7 IV Zoom Lens Kit  in the fourth place, with three models in the top five.
• The eighth place is the Canon  EOS R6 Mark II . Nikon and Sony dominated the top seven places, dropping two places from the previous year. This is the only Canon model to enter the top 10. We look forward to the next comeback.
• Fujifilm X-T5  ranked in for the first time in four months.

Nikon Z8 has regained the top position for the first time in a month. Nikon’s Z fc and Z50 are also ranked in the last time, and they are continuing to do well.

Sony got off to a decent start with the Sony A6700 coming in third. Although Sony lost the top spot, Sony A7 IV continues to perform well, and overall it seems to be selling well.

Canon hasn’t been doing well at Yodobashi lately,  only one model, Canon EOS R6  Mark II was in the rankings.

Read More 2023 Nikon  Z Mount Lens Roadmap