Sony just announced the new Sony a7R IV (Amazon/ B&H/ Adorama) few days ago. Now, according to the recently interview with Sony manager, Sony is currently working on internal 10bit 4:2:2 and 4K 60p to next Sony cameras. It would be the Sony a7S III! Continue reading →

Good News! The newly announced  Sony a7R IV mirrorless camera is now available for pre-order at Amazon/ B&H/ Adorama. This new camera costs $3,498 and will start shipping on September 12, 2019. Continue reading →

Sony has just officially announced the new Sony a7R IV mirrorless camera. This fourth edition of the a7R mirrorless full-frame camera sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies. The revised sensor design uses a Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions. Additionally, benefitting both stills and video operation, the a7R IV retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is effective to minimize the appearance of camera shake by up to 5.5 stops. This new camera costs $3,498, first available for Pre-order at B&H/ Adorama/ Amazon. Continue reading →

Japanese website Nokishita Camera has just confirmed that Sony will officially announce the new full frame mirrorless camera Sony a7R IV today! Continue reading →